A Look at Weight Loss Infomercials

America’s weight problem – historically solved by eating less and exercising more – had now proliferated a dizzying array of products. Celebrities, nutritionists, doctors, herbologists, hucksters and former fatties have come up with thousands of products designed to melt fat, reduce cravings for bad foods, block carbs, sugar and fat, lose pounds while you sleep, and more..

Many products claim that, as long as you take one of the pills, you can eat what you want and actually lose weight. There are diet plans, calorie counters, diet food cooked and delivered to your doorstep daily, dance and walk your way to weight loss, the hula weight loss program, the Brazilian weight loss program, the fat burning, belly reducing, balanced woman, unbalanced woman. You name it and it’s on a weight loss infomercial. In fact, weight loss programs (separate from fitness programs and equipment, which may result in weight loss but are sold as ways to improve your appearance) account for more than 50% of all revenue generated in today’s infomercials.

One of the most successful weight loss infomercials ever produced featured a product called Bio Slim. Created by Doctor Josh Leightberg, Bio Slim was a science-driven, medically sound program consisting of several herbal pills which when combined with a diet plan also created by Dr. Leightberg resulted in a changed metabolism, an improved digestive system and a stronger anti-immune system, all of which ultimately led to a steady, healthy weight loss. Following the success of Bio Slim, a steady stream of niche players, knockoff artists and entrepreneurs took to the airways with their twist, their hook, their product designed to produce quicker, easier results. One of them was the well known and extremely successful Fen-Phen diet, which was a combination of two herbs known to doctors and other professionals in the industry as herbal speed. While still legal at the time, the pills killed the appetite completely, created a euphoric state in the user and led to many problems including heart attacks which led the FDA to ban the main substances from use in the USA.

Weight loss infomercials are so powerful and so successful that you have to be careful which products you choose to use. As with anything else in life, if it sounds too good to be true, it probably is. There really is no magic pill or substance that is going to let you sit on the couch and eat huge quantities of bad foods and make you lose weight without paying some kind of terrible price. I mention Bio Slim as an example of a stellar product designed by a professional doctor whose goal was to improve people’s lives and make money. You could call a number given out to anybody who ordered Bio Slim and speak directly with Dr. Leightberg if you had questions or concerns about his product. That should tell you something about the man and the product he’s putting his name on.

Another thing to look out for in weight loss infomercials are the add-ons. Popular diets like the Atkins diet which were not sold on infomercials, but became successful through book sales, interviews and word of mouth led to the creation of a whole host of products you didn’t need that were designed to help you stay on or perform better while on the Atkins plan. Low carb foods and low/no carb candy imitations, sometimes ten times more expensive than their higher carb counterparts, flooded the airwaves. Pills designed to reduce the difficulties associated with the Atkins diet surfaced in infomercials. These items are usually designed by less than professional individuals looking to cash in on a craze they had nothing to do with in the first place.

Getting the Weight Off

If you are starting a serious weight loss program, your family doctor can be your best ally. He or she can advise you on what others are doing to lose weight and what plans, be it eating or exercise, are safe for you to try at your present weight and as you progress. You may have medical conditions or take medication for health issues that need to be closely monitored. Play it safe and consult with your medical provider before undertaking a weight loss plan.
Think positive

That’s right, if you want to lose the weight and keep it off, then you must retrain yourself to thinking positively. Imagine how you want to look and how your life will change for the better once you start losing the weight. If you can visualize the positive impact your weight loss will have, then you will develop a positive view of the work that is ahead of you to achieve that success.

Consider your current state

Take a good look at yourself and determine what it’s going to take to make you look and feel better. Where you are now will determine where you plan to be in a month, six months or a year from now. If you are losing weight to improve your health, then you will want to lose the recommended amount ofexcess body weight that your doctor advises. If you want to fit into a favorite pair of jeans again, then you can decide what weight you need to be to fit into them again. It’s not realistic to set a goal of losing more than 20 pounds in a month.

Consider how your life will change

Weight loss is a major life-changing event. You may want to consider how your life will change as a result of getting the excess weight off. Will you need to purchase new clothes? Will you want to join a support group to deal with any long-term emotional issues to help you keep the weight off? How will the weight loss change your relationships with significant others? These are all things that you may want to address ahead of time to prepare you for your weight loss journey so you don’t have any surprises to deal with.

Set small goals

Do you have a large amount of weight to lose? If you do, then it can be overwhelming to think about it. The best course of action is to break down the weight loss into smaller more manageable goals. Start with losing a pound a week, then five pounds in a month and so on. It’s easy to reach each small goal and you will soon feel confident about your weight loss and stay on that path to wellness.

It’s not easy to lose weight but it is a worthy goal. Maintaining a healthy weight eliminates a lot of health problems and makes you feel better.

Are all Carbs Equal?

We are getting low carbs trust down our throats right now – literally. Everywhere we look these fads are being thrown at us. Then there will be a major health scare and everyone will back off for a bit, only for someone else to pick up the gauntlet.

So let’s put the record straight. You can not cut out a major food group to such ridiculous amounts! There should be no such thing as a no/low carb diet.

In principle, the theory works. You lose weight (whether you do it healthily and keep it off is not for me to say). Eating good quality proteins definitely keeps the hunger at bay. However, if you are a normal individual cravings will start to kick in for those forbidden carbs and the whole thing goes down the pan.

So why don’t we change the concept slightly? Instead of concentrating on low carbs why don’t we start thinking about GOOD carbs? Because of course all fruit and veg are carbohydrates and everyone knows you have to eat plenty of this group for vitamins and minerals, right?

So consider changing tact. Miss off all the heavy, sugar laden carbohydrates like bread, pasta, potatoes etc and pile on the veg! Don’t stint, don’t worry about the carbs – they are good for you! Have a salad on the side tossed in a light dressing and three to four portions of non starchy veg with your chicken or fish. Have an apple to satisfy your sweet tooth. Fruit contain fructose, which has a different make up to other sugars and glucoses. When glucose hits your body the levels in your blood rise rapidly. The body has to deal with this surge by releasing insulin to clear the blood and direct this energy source to right place – that not required for muscle energy is shoved along to the liver to be stored for future use and the remainder gets stored in your fat cells. (ie, you get fat!) You are left with insulin in your blood which causes a huge drop in blood sugar. So how does body react? It wants more sugar to counterbalance! Fructose is metabolised direct in blood stream, does not cause a surge of insulin and hence the blood sugar remains stable. In other words, you won’t get an addictive craving for more, like you do with that pack of biccies! It is difficult to overeat on apples, isn’t it? You don’t often fancy eating the whole bag, do you?

Not all carbs are equal, just as not all proteins are equal. For successful weight loss a quality and good level of proteins must be adhered to (and the level necessary is different for each individual) to stop the body starting to burn muscle up for energy. Quality protein maintains muscle mass while decreasing the body fat density. A good carb programme incorporates body fat testing into its regime, wherever possible.

Prehistoric man wasn’t fat. He existed on lots of protein from animals, nuts and seeds, fresh fruits and natural vegetation. Grains, potatoes and rice did not exist and although our world has evolved to grow and produce these ingredients, our bodies have evolved at a much slower rate and are not as yet primed to cope with them. So really as we have brought the troubles on ourselves it is up to us to rectify the problems.